One of the biggest challenges that faces all internal social networking initiatives is momentum. Or rather, how to maintain it
Yesterday, hackers broke into the Associated Press (AP) Twitter account and posted a false message about explosions at the White House. The image above shows the Wall Street reaction. What’s particularly interesting, showing the interdependencies between systems, is that some of the trading activity resulted from automated algorithms possibly making the reaction worse than it otherwise would have been. This follows closely on the heels of a Reddit story going viral on Twitter wrongly identifying possible suspects in last week’s terrible bombing of the Boston Marathon. One of those wrongly identified is still missing…
Today, Twitter has implemented two-factor authentication to tighten up security.
These incidents should not deter people from looking to real-time social media channels such as Twitter for information. But they do highlight the growing importance of critical thinking and reflection before reacting. Because reactions bring with them consequences.
- One false tweet puts a bomb – briefly – under Wall Street, The Times (subscription required to access)
- Reddit apologies for online Boston ‘witch hunt’, BBC News
I watched a fascinating TEDx talk this weekend and have embedded it below to share. If you’re not enthralled at the start, I encourage you to stick with it. It leads to the conclusion:
Celebrity gossip is the conversation that exposes who we are… a reflection of modern human behaviour and culture. In observing the changing nature of standards and morality, gossip is the play-by-play of our social evolution
We often see nicknames for forums and comments sections of web sites such as ‘the water cooler’ or ‘chatter box’. But we kid ourselves if we think they are true replacements for the real thing. And gossip can be such a powerful mechanism for collaborative working. Many people have been criticising Marissa Meyer over the past week for the announcement that all Yahoo employees must now work at offices and not from home apart from exceptional circumstances. Whilst I think that is too strict an approach and there are big benefits working from home in terms of individual productivity, I do feel that organisations often under-value the benefits of informal collaboration through hall-way meetings and unplanned disruptions that tend to occur in close proximity rather than over long or digital distances.
Here’s the video. Make a brew and set aside 20 minutes for a very different TED talk
For online communications in a world where information can be shared in an instant, does blogging still matter? Choose the shortest format to tell your story and work back from there to cover the different platforms where your audience resides
Neville Hobson, also known as @jangles, has posted a recent presentation to Slideshare: Is there any point in blogging? The slides are a great walkthrough the different formats now popular for communicating online and how organisations can use the channels effectvely. Also included in the slides is the infographic above. Published in June 2011 by GO-Gulf.com, it gives a real feel for the massive volume of opinions flowing across the Internet and why ‘big data’ matters. Imagine being able to mine those insights in real-time to influence decisions.
Here’s Jangles slidedeck:
And back to the question that forms the title. Is there any point in blogging? Well here I am, writing a blog post… 🙂 But the answer, in true consulting style is ‘it depends’. The overall value is definitely lower than 5 years ago due to the sheer number of blogs out there. Thanks to power laws and long tails, discoverability now has little correlation with quality of the content. Industries that benefit from visuals and location-awareness may find short format alternatives like Instagram and Pinterest of more benefit than the longer format of traditional text-y blog posts.
Two tips to get the most value out of blogging/online communications:
- If you have to pick one medium, choose the shortest format that tells the story. Work back from there.
- Make the content available on the platforms that your target audience inhabits.