Don Tapscott shared his thoughts at TED about how digital technologies and open systems could create a better future
His four principles for an open world:
- Collaboration
- Transparency
- Sharing
- Empowerment
Collaboration: Boundaries are becoming more porous. He used his Goldcorp example from the book Wikinomics, tapping into external expertise to revitalise a company’s prospects
Transparency: Organisations are becoming naked, whether they like it or not. It’s getting much arder to hid which means your products and services had better be good
Sharing: More value will be created from collaborating and expanding on ideas than trying to develop them in isolation.
Empowerment: Every time we upload content to the Internet and connect with others, we are adding to its programming.
Institutions will always struggle with disruptive change. The arrival of the printing press unlocked access to the written word. It no longer made sense for religion to own medicine. Digital technology is opening the world. The Internet is becoming a giant global computer and creating a collective intelligence. What systems could we tackle with a global conscience?
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