At the beginning of last week came news about updates to two competing intranet platforms – Microsoft’s preview of the next version of SharePoint and Office; and IBM’s latest incarnation of Lotus and related technologies, renamed the Intranet Experience Suite.
Despite sharing very similar feature sets, the two announcements were positioned very differently. Microsoft’s announcement seemed aimed at the individual user. IBM seems to be targeting the people holding the budgets for the software, the CIOs and CMOs.
One interesting soundbite by Turbotodd when talking about IBM:
By 2017, the CMO will have greater control of the IT budget than the CIO, according to Gartner. Marketing budgets will grow 7-8 percent over the next 12 months, which is 2-3 times that of IT budgets
Well Gartner are hardly the most accurate source for predictions and I doubt CMOs will have greater control of the entire IT budget given it serves more than just marketing purposes. But many organisations have yet to leverage the current big Internet trends of social media, mobile devices and big data, internally or externally. Marketing is one of the departments with the most to gain or lose (along with Customer Services and R&D). It makes sense that a chunk of any increase in their budget should be spent on using enabling technologies. And that means CMOs and CIOs are going to need to work more closely together over the next few years.
IBM does seem to be taking the more strategic approach to the next generation of Intranets that are beginning to emerge. Microsoft, for all the gains made in the enterprise space, still focuses on IT departments and end-users when articulating what their products are for. I shouldn’t complain because that’s what Joining Dots was set up to help with (out of frustration whilst at Microsoft). But it is interesting to compare the different approaches the two largest vendors take.
From experience, few organisations have well thought out plans for how to use Intranets to drive better decision and actions. The successful projects always start with a strategic slant or business case, even when it’s a new feature that seeds the idea…
- New IBM software transforms the digital experience – Turbotodd, 13th July 2012
- The new SharePoint – Microsoft SharePoint team blog, 17th July 2012
- SharePoint 2013 Preview – Microsoft
- IBM Intranet Experience Suite – IBM
- Why does the IT industry listen to Gartner – ZDNet, 23 July 2012
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