There is an outstanding presentation on Slideshare explaining why all web-based businesses need to be evolving their business models to leverage APIs more than their own web sites. Found via Twitter but I can’t find who originally shared as Tweetville is amok with a ‘0 followers’ discussion at the moment. And this presentation is too good to get lost in the stream.
To summarise the presentation:
- Darwin identified that finches lived in a very remote location meaning the variations had to compete with each other to survive. The finches you see today are the winners
- At the start of the 20th Century, retail business was primarily local within villages, towns and cities, selling direct to people. With the evolution of suburbia, we saw the shift from the corner shop to the shopping mall with each mall containing mostly the same retail brands – business went from direct to indirect. The big brands at the end of the 20th Century were the winners
- At the start of the 21st Century, web-based business was ‘local’ to the web site, selling direct to visitors. With the evolution of social networks and mobile devices, we are seeing a shift from visiting the corner-shop equivalent web site to the mall equivalent – lots of businesses hosted on the same web platform, be it micro-applications on your mobile phone or applications in widgets on a social networking site. To be one of those applications means using APIs (application programming interfaces). How important is it?:
80% of web-based traffic will be coming from beyond the browser…
If you are doing business online, you need developers who understand APIs