I always try to add commentary to links here rather than simply link to what others are writing about, but there’s not much I can add to the following. Euan Semple highlighted a great post written by Matt Moore – how to do corporate blogging. The closing comment is included here but go read the full list:

Blogging allows you to:

  • Talk to customers and partners at all levels
  • Scan the environment for change
  • Identify potential thought leaders

All for very little cost

Good advice.

Found via Euan Semple’s The Obvious blog – Corporate Blogging 101

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