I always try to add commentary to links here rather than simply link to what others are writing about, but there’s not much I can add to the following. Euan Semple highlighted a great post written by Matt Moore – how to do corporate blogging. The closing comment is included here but go read the full list:
Blogging allows you to:
- Talk to customers and partners at all levels
- Scan the environment for change
- Identify potential thought leaders
All for very little cost
Good advice.
Found via Euan Semple’s The Obvious blog – Corporate Blogging 101
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