Article in Information Week: Microsoft And Google In Race For Online Maps.
Interesting comment from the Del Ross, VP of global of e-commerce at Intercontinental Hotels Group Inc:
“When deciding on what hotel to stay in, there are two hugely important questions that come before price: Where’s the hotel in relation to where I need to go? And what’s surrounding the hotel?” Ross says. Maps have become “a critical component to being able to sell effectively on the Internet.”
A lot of the news coverage has been all about Microsoft vs Google, but the real interest will be studying how the availability of these mapping tools affect businesses.
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